Wild & Pacific presents Butter Butterfly, a collection where the softness of pastel tones meets a more rebellious, effortless and edgy energy. Inspired by light on the skin, tactile textures and the feminine duality between delicacy and attitude, the collection explores soft textures, relaxed silhouettes and materials that reinvent traditional swimwear create pieces that feel more sensory, free and naturally cool.
A softer kind of statement
The collection is born from a more sensory exploration of swimwear. This time, the focus is not only on color, but on the way fabrics interact with light, movement and the body.
Towel-like textures, ultra-soft finishes and dimensional materials reinvent the idea of classic swimwear, creating pieces that feel different from the very first moment. Soft surfaces, subtle details and elevated textures add visual depth without losing sophistication.
The pieces change in movement.
They feel different on the skin.
Lighter, softer and more effortless.
Each material was carefully selected to create an almost imperceptible sensation on the body: softness, fluidity and dimension in perfect harmony.
More than a swimwear collection, Butter Butterfly is an exploration of sensations.
Pieces that feel soft.
That move freely.
That wrap around the body with natural ease and attitude.
Pastels, but make them dangerous
Butter yellow, blush pinks, baby blue and creamy tones define the color palette of Butter Butterfly. Soft shades that blend naturally with light and stand out beautifully against sun-kissed skin.
But the true protagonist lies in the textures and in the way they interact with the body, movement and sunlight.
The fabrics absorb light in a softer, more organic way. They are not meant to feel exaggerated, but rather to create depth, dimension and a much more sophisticated visual sensation.
The collection constantly plays with contrasts: delicacy and attitude, sensuality and comfort, softness and edge. A clean, elevated and naturally cool aesthetic, with the rebellious spirit that defines Wild & Pacific.
Introducing JADE & KIDA
The new silhouettes represent the duality between softness and attitude that defines the collection.
JADE embraces cleaner lines and unexpected color contrasts, creating a silhouette that feels playful, effortless and naturally cool. Its minimal proportions and delicate details bring a relaxed yet feminine energy, with a subtle edge that transforms simplicity into something memorable.
KIDA, on the other hand, explores a more sensual and daring side. With a more minimal silhouette and organic details that wrap around the body, the piece was designed to stand out through texture, fit and movement. A bold, lightweight and unapologetically feminine proposal.
Together, both silhouettes reflect the spirit of Butter Butterfly: soft, free and slightly rebellious.
Although Butter Butterfly has a delicate side, it also preserves the edgy and effortless energy that defines Wild & Pacific.
Tiny silhouettes, minimal fits and relaxed proportions create a balance between softness and attitude. The collection was designed for the girl who loves feeling feminine, but in a cooler, freer and naturally undome way.
Every piece was created with the feeling it leaves on the skin in mind. The way it moves. The way it catches summer light in an effortless and subtle way.
Because some pieces don’t need to exaggerate to stand out.
They just need to feel incredible.
Soft, but never innocent.
Relaxed, but unforgettable.
Just enough attitude.
